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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
There will be short-term impacts to the TNC model and long-term implications to our autonomous future. How will this work operationally?
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With an order of 100,000 Model 3s by 2022, Tesla is now on par — or even surpassing — Hertz’s previous number one supplier. Can Hertz get the infrastructure in place to support this timeline?
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Yes, the situation has officially reached Code Red. But in the disruption lies opportunity for car rental operators willing to adjust their plans.
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Interacting with attendees at the 2021 International Car Rental Show, it’s clear that car rental is the most resilient sector in travel. That resiliency will again be tested on the road ahead.
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Multiple external disruptions have impacted the car rental industry in the last 25 years. Each time, the industry has convened at the International Car Rental Show to figure it all out and bounce back stronger than ever.
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The coming year will begin with upside down fleet patterns, a constricted lending environment, a looming tax liability, and a changed rental customer. Yet by the second half, business could be gangbusters. Will you be ready?
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