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Auto Rental Focus

Chris Brown

Chris Brown

Associate Publisher

The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.

Auto Rental Focusby Chris BrownOctober 24, 2020

ICRS Experience Day 5: The Hard Part Is Over

The final day examined whether the car rental industry has turned the corner to meet next year’s challenges. The answer is not about the current travel outlook, which still isn’t pretty. It’s about how car rental companies are reacting to meet those conditions.

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Auto Rental Focusby Chris BrownOctober 23, 2020

ICRS Experience Day 4: Weathering the Proverbial and Actual Storms

This day’s seminars offered advice on how to deal with lenders in a crisis, which COVID-19 claims to look out for, new business to source arising after the pandemic, and how to prepare for the increasing number of weather events in the U.S.

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Auto Rental Focusby Chris BrownOctober 22, 2020

ICRS Experience Day 3: All About Fleet

We learned that rental fleet allocation will be tight in the next few quarters, so operators will have to work harder to source vehicles. In this massive disruption, renter types are changing too. Third-party platforms are designed to find them.

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Auto Rental Focusby Chris BrownOctober 21, 2020

ICRS Experience Day 2: What We Learned

Today was about industry prognostications, from the future of Hertz post-bankruptcy and next year’s used car market to the acceleration of car rental’s digital transformation.

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Auto Rental Focusby Chris BrownOctober 20, 2020

ICRS Experience Day 1: What We Learned

Speakers from J.D. Power outlined surprising findings related to COVID-19 while ACRA outlined a member offer and 2021 priorities. We learned how car rental rates are shaping up and to not let our guard down on Graves protections.

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Auto Rental Focusby Chris BrownOctober 7, 2020

Where Were You in the Beginning of March?

In a few weeks, the world seemed to teeter on its axis and then spin out of control. Today, businesses willing to evolve will be able to meet the needs of tomorrow’s travelers, while those choosing to stay put won’t survive.

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