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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
Multiple external disruptions have impacted the car rental industry in the last 25 years. Each time, the industry has convened at the International Car Rental Show to figure it all out and bounce back stronger than ever.
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The coming year will begin with upside down fleet patterns, a constricted lending environment, a looming tax liability, and a changed rental customer. Yet by the second half, business could be gangbusters. Will you be ready?
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The final day examined whether the car rental industry has turned the corner to meet next year’s challenges. The answer is not about the current travel outlook, which still isn’t pretty. It’s about how car rental companies are reacting to meet those conditions.
Read More →This day’s seminars offered advice on how to deal with lenders in a crisis, which COVID-19 claims to look out for, new business to source arising after the pandemic, and how to prepare for the increasing number of weather events in the U.S.
Read More →We learned that rental fleet allocation will be tight in the next few quarters, so operators will have to work harder to source vehicles. In this massive disruption, renter types are changing too. Third-party platforms are designed to find them.
Read More →Today was about industry prognostications, from the future of Hertz post-bankruptcy and next year’s used car market to the acceleration of car rental’s digital transformation.
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