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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
We learned that rental fleet allocation will be tight in the next few quarters, so operators will have to work harder to source vehicles. In this massive disruption, renter types are changing too. Third-party platforms are designed to find them.
Read More →Today was about industry prognostications, from the future of Hertz post-bankruptcy and next year’s used car market to the acceleration of car rental’s digital transformation.
Read More →Speakers from J.D. Power outlined surprising findings related to COVID-19 while ACRA outlined a member offer and 2021 priorities. We learned how car rental rates are shaping up and to not let our guard down on Graves protections.
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In a few weeks, the world seemed to teeter on its axis and then spin out of control. Today, businesses willing to evolve will be able to meet the needs of tomorrow’s travelers, while those choosing to stay put won’t survive.
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When normal incentive structures go out the window, how do you keep key talent in times of severe financial distress?
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This could be car rental’s time for subscriptions — or another noble experiment.
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