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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
The outcome may not be as negative as feared, but there’s a greater issue for car rental companies in all this.
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With talk of a Hertz bankruptcy and federal bailouts still pending, where are the green shoots of a recovery for car rental, and who is best poised to take advantage?
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On the road to recovery, car rental operators can look to signposts in both demand and supply. Regarding wholesale fleet values, it’s going to get worse before it gets better.
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When one licensee’s parking lot needed sealing, an employee came to him and said, “Can we do it ourselves instead of paying a sealing company $20,000?”
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The pandemic will end, and business will roar back. But for now, operators are asking: “When do I close my office? Why are we open right now? How long can I pay 40 people?”
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Exiting a year of record revenues, the new year brings challenges from market disruptors, incumbent players new to the U.S. market, and new mobility models.
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