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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
Speakers from J.D. Power outlined surprising findings related to COVID-19 while ACRA outlined a member offer and 2021 priorities. We learned how car rental rates are shaping up and to not let our guard down on Graves protections.
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In a few weeks, the world seemed to teeter on its axis and then spin out of control. Today, businesses willing to evolve will be able to meet the needs of tomorrow’s travelers, while those choosing to stay put won’t survive.
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When normal incentive structures go out the window, how do you keep key talent in times of severe financial distress?
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This could be car rental’s time for subscriptions — or another noble experiment.
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Lyft gets a ready supply of vehicles while Sixt gets an alternative outlet for its fleet — yet this partnership’s potential long-term evolution could be the true art in this deal.
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An imbalance of cars and the high cost to move them to where they’re needed, rentals booked for low rates in April, and higher incidences of fraud and damage plague the shift to local rentals during the COVID-19 pandemic.
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