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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
When normal incentive structures go out the window, how do you keep key talent in times of severe financial distress?
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This could be car rental’s time for subscriptions — or another noble experiment.
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Lyft gets a ready supply of vehicles while Sixt gets an alternative outlet for its fleet — yet this partnership’s potential long-term evolution could be the true art in this deal.
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An imbalance of cars and the high cost to move them to where they’re needed, rentals booked for low rates in April, and higher incidences of fraud and damage plague the shift to local rentals during the COVID-19 pandemic.
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Advantage has suffered three bankruptcies and ping-ponged from five ownership groups with wildly divergent goals. Yet a slimmed down Advantage under entrepreneurial ownership just might have a chance.
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Bankruptcy proceedings can impact franchise contracts, fleet payments, and corporate accounts. When the dust settles, Hertz 2.0 will have ripples beyond the franchisees.
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