Abrams Consulting Group, Inc. ("ACG") announced that it will rebrand Abrams Carsharing Advisors ("ACA") to Abrams Mobility Advisors on the automotive branch's 10th anniversary. The decision reflects the evolution of automotive transportation beyond carsharing to include mobility alternatives, says Neil Abrams, president and founder of ACG.

"When Abrams Carsharing Advisors was launched in January 2008, carsharing was an innovative spin-off of daily car rental, and while fledgling and seeking direction, it was clear that this technology-based business model was moving ground transportation in a new direction," says Abrams. "It became apparent within the past three years that carsharing represented only the tip of the iceberg of a transformative consumer movement to many more flexible, app-based alternatives to personal mobility, with significant implications for the global automotive industry."

"As one of the founding operating executives of Zipcar, I recognized that the legacy daily car rental business no longer served the full ground transportation needs of both leisure and commercial travelers. There was a growing mandate to offer a more flexible and cost effective approach to personal mobility, utilizing advances in smart phone technology to serve diverse needs of a more demanding multi-faceted customer base," says Julian Espiritu, managing director of ACA,now Abrams Mobility Advisors.

"Thus, the re-branding of ACA to Abrams Mobility Advisors was conceived, which includes our specialized expertise, not only in carsharing, but peer-to-peer, app-based on-demand models, ridesharing, van pooling, and a broad spectrum of hybrid models," Espiritu says. "Plus our advisory services extend to all forms of product and service suppliers which are tapping into this new massive market opportunity."