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Advantage Partners With Tourism Radio in Hawaii

The alliance will offer virtual tour guide service, available exclusively to Advantage Rent A Car customers.

by Staff
July 23, 2008
1 min to read


Advantage Rent A Car is set to help introduce a Global Positioning System-based audio device that will help change how tourists and business travelers get to their destinations when renting a car from Advantage, the car rental company reports.

Advantage is partnering with Tourism Radio to offer a virtual "tour guide" radio service device that combines GPS technology with an audio service to tell travelers about the surrounding area, road safety warnings and any points of interest as they approach them in their Advantage rental car.

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The device, which plugs into the cigarette lighter and broadcasts through the vehicle's radio, will be available for $9.99 per day to be used in rental cars at Advantage's Maui car rental and Honolulu car rental locations.

Three types of information are broadcast on Tourism Radio. The first is "Greater Area" audio covering information specific to the area that the vehicle is traveling through. Hourly radio shows make up the second level of information aired and the shows cover a wide range of subjects from local cooking to local music. Lastly, the "Intelipoint" information alerts the listener to the area's landmarks and highlights as the vehicle approaches or passes them

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