TULSA, Okla. -- All Alamo customers can now use the online check-in option at Alamo.com to bypass the rental counter, go straight to their car and head for the exit, regardless of how the reservation was made.

The online check-in option is now available to all customers, whether they booked online at Alamo.com, through an online travel agent, or through Alamo's telephone reservation center.

"Alamo's Online Check-in is a huge step forward for families on vacation," said Jerry Dow, Alamo's chief marketing officer. "After all, who wants to stand in line at a rental counter? With Alamo's Online Check-in, our customers can skip the line wait, get the kids in the car, and get on the road faster."

Online Check-in is available at most major U.S. travel destinations, and allows the customer to go right to the vehicle. Vehicles at these locations are physically grouped by category, and the keys are in the ignition. So, when Online Check-in customers arrive at the Alamo location, they can simply go to the vehicle they want and head straight for the exit booth.

Alamo's Online Check-in is a simple process. After customers make a reservation, they are asked to provide driver's license information, verify options and provide payment information. Once complete, they print the rental agreement to bring with them.

"That's it," said Dow. "It's simple, fast and gives the customer more control."