According to the February travelhorizons survey, the U.S. Traveler Sentiment Index rose to 90.2 in February 2009 from 78.2 in October 2008 due to an increase in the perceived “affordability of travel.” The Index is a derivative of six separate statistical measures that have been tracked since March 2007, at which time the Index was pegged at 100.
The spike in the perceived affordability of travel appears to be a direct result of many travel suppliers' recent efforts to stimulate short-term demand through the aggressive promotion of discounted fares and rates. Promotional pricing and related incentives are now offered by suppliers representing practically every segment of the travel industry from airlines to cruise lines, hotel companies, attractions and rental car companies, some of which are featuring rates and fares that are up to 50 percent off the prices being quoted just six months ago. “We are very encouraged that more people are signaling a willingness to travel for leisure purposes,” said Peter C. Yesawich, chairman of Ypartnership. “This is the first increase we have observed in the Index since January 2008, which indicates that the discounts travel providers and destinations are offering are working to attract more travelers, even in this down economy. As it turns out, this is actually a terrific time to travel because some of these great deals are sure to disappear once the industry begins to recover.”











