Auto Rental News
MenuMENU
SearchSEARCH

Automaker Sales to Rental Fleets Crater

Monthly and year-to-date comparisons of rental fleet sales to pre-pandemic periods in 2019 show unprecedented declines.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
May 5, 2021
Automaker Sales to Rental Fleets Crater

Comparing the first four months of 2021 to 2019, rental fleet sales were 693,213 units from January to April in 2019 compared to only 360,491 for the same period in 2021, for a 48% decline.

Photo via Wikimedia Commons/Forest and Kim Starr.

2 min to read


The biggest story in auto rental so far this year is the sky-high prices to rent a car. The causality is clear — the continuing semiconductor chip shortage is canceling sold fleet orders, exacerbating already tight supply at a time when demand is gaining steam as the economy exits the pandemic.

What do the numbers say? According to data collected by Bobit Business Media, parent of Auto Rental News, U.S. rental fleet sales for April came in at 67,618 units. When compared to last year’s sales of 32,994, that’s a 104.9% increase. But last year, as we’re well aware, was anything but normal.

Ad Loading...

The first quarter of 2020 began as one of the best in recent history for car rental from a revenue standpoint. Fleet sales orders, which are placed months before, roughly track with strong rental demand and revenues. Automakers sold 494,960 units to rental fleets in the first quarter ending March 31, 2020.

By April 2020, however, the first full month of the pandemic’s grip, the bottom fell out of the U.S. economy. In fact, April 2020 likely set a generational low for car rental fleet sales. From April 2021 forward, the year-over-year comps in car rental — and most industries — are meaningless to track performance.

A more worthy comparison is to the pre-pandemic window of 2019. Comparing the first four months of 2021 to 2019, fleet sales were 693,213 units from January to April in 2019 compared to only 360,491 for the same period in 2021, for a 48% decline.

The 2019 to 2021 comparison declines are accelerating. April 2019 sales of 141,385 units compared to April 2021 represents an unprecedented 52.2%. The gap may widen further. May is usually a strong month for rental fleets to stock up on units for the summer travel season, though the semiconductor chip shortage is not abating.

More Fleet Acquisition

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Ad Loading...
A green and black bar graph chart comparing April 2025 v. 2026 sales into commercial, rental, and government fleets.
Fleet Acquisitionby Martin RomjueMay 5, 2026

Monthly Rental Fleet Sales Dip Again As YTD Numbers Flatten

Pull-ahead demand for rental cars in the second half of 2025 appears to be slowing purchases so far this year.

Read More →
Map of the U.S. highlighting participating DriveItAway dealerships behind three fleet vehicles.

DriveItAway Transitions To OTCID, Expands To 40 U.S. Markets

The dual milestone propels the company toward its goals of accessing longer-term capital markets and deploying a national platform.

Read More →
Green and black bar graphs show YOY fleet sales comparisons among rental, commercial, and government sectors.
Fleet Acquisitionby Martin RomjueApril 3, 2026

Rental Fleet Sales Stay Ahead In Q1 Despite Monthly Dip

Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.

Read More →
Ad Loading...
Green and black bar graphs showing YOY shifts in February fleet sales.
Fleet Acquisitionby Martin RomjueMarch 5, 2026

Rental Fleet Sales Slow In February Ending A Strong Streak

Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales

Read More →
Ad Loading...