Related: Enterprise Rent-A-Car Releases Replacement Rental Data for First Quarter
Average Length of Rental Increases Slightly in Q2
Tracked by Enterprise’s Automated Rental Management System (ARMS), the national average length of replacement rental (LOR) rose slightly in the second quarter 2015, up 0.3 days from second quarter 2014.

The Northeast region led the nation with the highest LOR at 12.3 days. Photo courtesy of Enterprise Rent-A-Car.

The Northeast region led the nation with the highest LOR at 12.3 days. Photo courtesy of Enterprise Rent-A-Car.
Enterprise Rent-A-Car released its replacement rental data for the second quarter of 2015, which was tracked by Enterprise’s Automated Rental Management System (ARMS).
The national average length of replacement rental (LOR) rose slightly in the second quarter of 2015 to 11 days overall, reversing a downturn seen in the first quarter’s data, according to the report. Compared with the second quarter of 2014, the LOR increased 0.3 days and was up 0.5 days over the five-year average.
The quarterly report, gathered by Enterprise’s ARMS data, tracks the length of time replacement vehicles are rented to collision center customers.
The Northeast region led the nation with the highest LOR at 12.3 days, while the Northwest region had the lowest LOR at 9.4 days, according to the report. The Mountain region saw the largest increase in LOR at 1.2 days, due in part to the recent hail catastrophes in Colorado. Widespread hail events tend to leave auto repair shops inundated with work for several months and bog down the repair process, according to Enterprise.
An increase in accidents due to weather may have played a role in the second quarter LOR increase, but there were likely other contributing influences, according to Frank LaViola, Enterprise’s assistant vice president of collision industry relations.
“While some regions, such as the Midwest, experienced wetter than normal weather conditions, others were below normal and still increased in LOR,” said LaViola. “So, we need to look at other factors that may be driving longer cycle time. Those could include technician shortages and training, the complexity of newer vehicles being repaired and other issues, such as parts delays.”
To learn more about the ARMS Automotive Suite, visit www.armsautosuite.com.
More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
