Avis Budget Appoints Kaye Ceille
Ceille has recently been named senior vice president of worldwide travel partnership sales.
Avis Budget Group recently announced that Kaye Ceille has been appointed senior vice president of worldwide travel partnership sales. Ceille, who leads the company's efforts to drive growth in domestic travel-related distribution, now also assumes responsibility for expanding Avis Budget Group's portfolio of international travel and partnerships clients.
"Under Kaye's leadership Avis Budget Group has effectively implemented a dual-brand strategy expanding the company's offerings to domestic online travel agencies, hotel, airline and association partners," said Bob Salerno, president and chief operating officer of Avis Budget Group. "With Kaye's knowledge and experience we will continue to extend our domestic reach while now also increasing our share globally."
Ceille began her industry career in 1996 as a sales manager for Budget Rent A Car and was later promoted to director of national accounts and director of sales. In 2003, Ceille joined Avis Budget Group as vice president of travel industry relations where she was subsequently promoted to vice president of global travel and partnerships and, most recently, senior vice president of global travel and partnerships.
More Rental Operations

Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
