Avis Budget Group to Launch Satellite TV in Rental Cars
Customers will be able to rent AT&T CruiseCast starting in the second quarter of 2009.
Avis Budget Group and RaySat Broadcasting Corp. are teaming up to make road trips more enjoyable by offering Avis and Budget Rent A Car customers AT&T CruiseCast, a new satellite television service that delivers popular news, family, sports, comedy and music channels while traveling.
Starting in the second quarter of 2009, Avis and Budget customers can rent AT&T CruiseCast at select locations for $8.95 per day or $62.65 per week. The unit uses a receiver and compact, low-profile external antenna to provide 22 popular satellite television channels and 20 satellite radio channels to a rear seat entertainment unit.
AT&T CruiseCast utilizes video-buffering technology to automatically store up to three minutes of content so that viewers can continually watch programs even if there are obstructions such as an overpass, a tall building or trees. The channel line-up includes the Disney Channel, Disney XD, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, COMEDY CENTRAL, MSNBC, CNN Mobile Live and CNBC.
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