Avis Partners with Luxury Home Club
Avis becomes car rental supplier for 3RD HOME, a reciprocal travel club for owners of luxury second homes.

Avis Car Rental announced this week that it has established a new exclusive partnership with 3RD HOME, a reciprocal travel club for owners of luxury second homes.
As part of the multi-year agreement, Avis will become the exclusive car rental supplier for 3RD HOME, with 3RD HOME club members now eligible to receive exclusive discounts and privileges for Avis rentals at participating locations. At the same time, Avis will introduce its members to 3RD HOME's services through its website and select marketing communications.
"Partnerships are one of the ways we expand our offerings to acquire new customers and accelerate revenue growth," said Tom Villani, vice president of global travel and partnerships, Avis Budget Group. "With convenient locations around the world, Avis provides quality vehicles and service to ensure club members get where they want to go. We're excited to partner with 3RD HOME."
"3RD HOME members have high expectations for quality and service in every aspect of their travel experience, and car rental is a key part of that," said Steve Zacks, chief marketing officer, 3RD HOME. "It was important for us to team up with a leader in the industry, making Avis an ideal partner for our luxury travel club."

More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
