Avis Car Rental announced this week that it has established a new exclusive partnership with 3RD HOME, a reciprocal travel club for owners of luxury second homes.

As part of the multi-year agreement, Avis will become the exclusive car rental supplier for 3RD HOME, with 3RD HOME club members now eligible to receive exclusive discounts and privileges for Avis rentals at participating locations. At the same time, Avis will introduce its members to 3RD HOME's services through its website and select marketing communications.

"Partnerships are one of the ways we expand our offerings to acquire new customers and accelerate revenue growth," said Tom Villani, vice president of global travel and partnerships, Avis Budget Group. "With convenient locations around the world, Avis provides quality vehicles and service to ensure club members get where they want to go. We're excited to partner with 3RD HOME."

"3RD HOME members have high expectations for quality and service in every aspect of their travel experience, and car rental is a key part of that," said Steve Zacks, chief marketing officer, 3RD HOME. "It was important for us to team up with a leader in the industry, making Avis an ideal partner for our luxury travel club."