Avis Upgrade Promo to Benefit Make-A-Wish
PHOENIX -- Avis Rent A Car System has launched a special holiday promotion aimed at supporting the Make-A-wish Foundation and increasing customer upgrades. Through Feb. 8 of 2004, customers can...
PHOENIX -- Avis Rent A Car System has launched a special holiday promotion aimed at supporting the Make-A-wish Foundation and increasing customer upgrades.
Through Feb. 8 of 2004, customers can upgrade their rentals by selecting premium or luxury vehicles from the Avis "wish list," which features selections like the Cadillac DeVille and Buick LeSabre. As an added incentive to upgrade, most 2004 premium and luxury vehicles come equipped with XM Satellite Radio -- a service that is being offered free of charge. For each paid rental upgrade, Avis will donate $1 in credit to a special fund that helps to provide free car rentals to the Make-A- Wish Foundation.
Customers will be prompted at point-of-sale to participate. The promotion also will be featured on Websites for the Make-A-Wish Foundation (www.wish.org) and Avis (www.avis.com).
"We are grateful to Avis and its customers for this wonderful holiday gift," said Paula Van Ness, president and CEO of the Make-A-Wish Foundation of America. "Such generous support of the Make-A-Wish mission helps us grant the wishes of courageous children, enriching their lives with hope, strength and joy."
"Avis is dedicated to supporting the communities we live and work in," added Scott Deaver, executive vice president of marketing for Avis. "Through our partnership with the Make-A-Wish Foundation, we can demonstrate our very strong commitment to the children and their families by helping to make their wishes come true."
More Rental Operations

Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
