Auto Rental News
MenuMENU
SearchSEARCH

BMW, Daimler Merge Mobility Units

Daimler AG and the BMW Group have combined their mobility business units with the intent of offering an app-based platform of connected mobility services.

by Staff
March 29, 2018
BMW, Daimler Merge Mobility Units

Photo of DriveNow service courtesy of BMW Group.

2 min to read


Photo of DriveNow service courtesy of BMW Group.

Daimler AG and the BMW Group have combined their mobility business units with the intent of offering an app-based platform of connected mobility services.

"The planned merger of our mobility services will pool our resources and sends a strong signal to our new competitors,” said Harald Krüger, chairman of BMW AG.

Ad Loading...

The companies will offer carsharing, ride-hailing, parking, charging, and on-demand services. The joint venture will promote electromobility by offering electrified carsharing vehicles and "easy access to charging and parking options," according to a release.

"There will be more people than ever before without a car who will still want to be extremely mobile," said Dieter Zetsche, chairman of Daimler AG and head of Mercedes-Benz Cars. "We want to combine our expertise and experience to develop a unique, sustainable ecosystem for urban mobility."

The companies will offer carsharing through Car2Go and Drive Now, which operate 20,000 vehicles in 31 cities around the globe. The venture ties together ride-hailing services such as Mytaxi, Chauffeur Prive, Clever Taxi, and Beat that serve 13 million customers and 140,000 drivers. Parking services via ParkNow and Parkmobile Group will offer help finding, reserving and paying for off-street garage parking. On-demand mobility with Moovel and ReachNow will offer booking and payment services.

Electrified-vehicle charging via ChargeNow and Digital Charging Solutions will offer access to more than 143,000 charging points around the world.

Originally posted on Automotive Fleet

More Rental Operations

Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Ad Loading...
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Ad Loading...
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
Ad Loading...