Related: How Fleet Management Will Impact the Mobility Revolution
BMW, Daimler Merge Mobility Units
Daimler AG and the BMW Group have combined their mobility business units with the intent of offering an app-based platform of connected mobility services.

Photo of DriveNow service courtesy of BMW Group.

Photo of DriveNow service courtesy of BMW Group.
Daimler AG and the BMW Group have combined their mobility business units with the intent of offering an app-based platform of connected mobility services.
"The planned merger of our mobility services will pool our resources and sends a strong signal to our new competitors,” said Harald Krüger, chairman of BMW AG.
The companies will offer carsharing, ride-hailing, parking, charging, and on-demand services. The joint venture will promote electromobility by offering electrified carsharing vehicles and "easy access to charging and parking options," according to a release.
"There will be more people than ever before without a car who will still want to be extremely mobile," said Dieter Zetsche, chairman of Daimler AG and head of Mercedes-Benz Cars. "We want to combine our expertise and experience to develop a unique, sustainable ecosystem for urban mobility."
The companies will offer carsharing through Car2Go and Drive Now, which operate 20,000 vehicles in 31 cities around the globe. The venture ties together ride-hailing services such as Mytaxi, Chauffeur Prive, Clever Taxi, and Beat that serve 13 million customers and 140,000 drivers. Parking services via ParkNow and Parkmobile Group will offer help finding, reserving and paying for off-street garage parking. On-demand mobility with Moovel and ReachNow will offer booking and payment services.
Electrified-vehicle charging via ChargeNow and Digital Charging Solutions will offer access to more than 143,000 charging points around the world.
Originally posted on Automotive Fleet
More Rental Operations

Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
