Buckle Up: Thanksgiving Travel to Rebound Almost to Pre-Pandemic Levels
AAA predicts more than 53.4 million people expected to travel, the highest single-year increase since 2005.
A predicted 48.3 million Americans will be hitting the road this holiday season.
Photo via Wikimedia / Jim Champion
Airports and roads may seem jam-packed this year as AAA predicts 53.4 million people to travel for the Thanksgiving holiday, up 13% from 2020. This brings travel volumes within 5% of pre-pandemic levels in 2019, with air travel almost completely recovering from its dramatic fall during the pandemic, up 80% over last year.
“This Thanksgiving, travel will look a lot different than last year,” says Paula Twidale, senior vice president, AAA Travel. “Now that the borders are open and new health and safety guidelines are in place, travel is once again high on the list for Americans who are ready to reunite with their loved ones for the holiday.”
With 6.4 million more people traveling this Thanksgiving coupled with the recent opening of the U.S. borders to fully vaccinated international travelers, people should prepare for roads and airports to be noticeably more crowded.
Photo via AAA Newsroom
2021 Thanksgiving Holiday Travelers
“International travel re-opening will allow people to reconnect with friends and family and explore new places, while also giving a much-needed boost to the economy,” adds Twidale. “But it also means airports will be busier than we’ve seen, so travelers must plan for long lines and extra time for TSA checks.”
Navigating the New Travel Landscape
This year’s forecast marks the highest single-year increase in Thanksgiving travelers since 2005, bringing travel volumes close to pre-pandemic levels in 2019. Despite gas costing over a dollar more per gallon than this time last year, 90% of people plan to travel by car as their preferred mode of travel. Although the car is still the most popular choice for travelers, a greater share will opt to travel by air and other modes such as bus, train or cruise this year. AAA collected these pricing statistics on Thanksgiving travel:
Air: The average lowest airfare is 27.3% less than last year coming in at $132. Tuesday and Wednesday are still the most expensive and heaviest travel days with Monday being the lightest and least expensive.
Hotels: Mid-range hotel rates have increased about 39%, with average nightly rates ranging between $137 and $172.
Car Rentals: Daily car rental rates have increased 4% compared to last Thanksgiving at $98.
More Rental Operations
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →