Auto Rental News
MenuMENU
SearchSEARCH

Budget to Feature MADD Promotion

PARSIPPANY, N.J. -- Budget Rent A Car System announced it will promote safe driving and carpooling throughout the season in support of Mothers Against Drunk Driving's (MADD) 17th annual "Tie One...

by Staff
December 4, 2003
2 min to read


PARSIPPANY, N.J. -- Budget Rent A Car System announced it will promote safe driving and carpooling throughout the season in support of Mothers Against Drunk Driving's (MADD) 17th annual "Tie One On For Safety" public awareness campaign.

Now through Jan. 1, participating Budget locations will feature a MADD promotion on larger-sized vehicles -- minivans, SUVs, luxury and premium vehicles. Customers will receive up to a 10% discount on weekly rentals and 5% on daily and weekend rentals for every rental booked under Budget customer discount number (BCD) U010737. MADD will also receive a $1 donation from each of these rentals.

Ad Loading...

In addition, Budget is also promoting the purchase of a MADD "safe party pack" through its Website, signage at the rental counter and in rental vehicles. The party pack features tips for hosting a great party, mocktail (non-alcoholic drink) recipes, red ribbons, coasters, and a $15 coupon toward a future Budget weekly rental. The safe party pack is available by giving $15 or more to MADD at www.budget.com/madd. All proceeds from the purchase will benefit MADD.

"Supporting MADD and its 'Tie One On For Safety' campaign underscores the Budget commitment to safe driving and great vacations," said Scott Deaver, executive vice president of marketing for Cendant Car Rental Group, the parent of Budget. "We're truly proud to join forces with such a great organization and hope that together, we can encourage holiday motorists to carpool and get everyone home safely."

Wendy J. Hamilton, MADD's national president, added: "We are grateful for Budget's support as we work to keep the roadways and families safe from drunk drivers this holiday season."

To make a reservation, customers can visit www.budget.com and enter BCD U010737 or ask for the MADD discount when calling 1-800-BUDGET-7. Certain restrictions apply. For complete details, visit the "Specials" section on www.budget.com or www.budget.com/madd.


More Rental Operations

green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...