PARSIPPANY, N.J. -- Cendant Car Rental Group Inc. has named Kaye Ceille vice president of travel industry relations. In her new role, Ceille will oversee domestic travel industry sales for both the Avis and Budget car rental brands.

"Kaye has extensive knowledge of the rental car industry and the experience required to bring new energy to the travel sales efforts of both brands," said Gerard Quirk, vice president of global travel sales and marketing for Cendant Car Rental Group. "The travel industry remains of major importance to our rental car brands, and I'm confident that with Kaye's leadership we can continue to grow our relationships. In general, we believe we can reach more clients with more service offerings through this integrated approach."

Ceille brings to the Cendant Car Rental Group more than 10 years of relevant sales experience. Most recently, she was a regional director of sales for Budget Group Inc., based in Illinois.