Cendant Names Peebles to Marketing Post
PARSIPPANY, N.J. -- Cendant Car Rental Group Inc. announced that John Peebles will head up interactive marketing for its Avis and Budget brands as vice president of online and electronic marketi...
PARSIPPANY, N.J. -- Cendant Car Rental Group Inc. announced that John Peebles will head up interactive marketing for its Avis and Budget brands as vice president of online and electronic marketing. In his new position, Peebles will oversee the avis.com and budget.com Web sites, as well as the relationships with Global Distribution Systems and online portal partners.
Peebles was most recently the vice president of client services for LockStream, a digital rights management software firm. Prior to that he worked for US Interactive, where he developed Internet strategies and Web sites for RCA, Network Solutions and the United States Senate.
Having also spent five years with Lexis-Nexis, Peebles brings to the Cendant Car Rental Group extensive experience in the development and marketing of electronic distribution products within a diverse group of industries.
"John Peebles' proven track record and broad experience in online marketing make him the ideal choice to lead Cendant Car Rental Group's electronic initiatives," said Scott Deaver, executive vice president of marketing for the Cendant Car Rental Group. "Both brands already enjoy great success in electronic channels, and John brings a fresh and knowledgeable perspective that will accelerate our growth."
More Rental Operations
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
