Cendant Names Peebles to Marketing Post
PARSIPPANY, N.J. -- Cendant Car Rental Group Inc. announced that John Peebles will head up interactive marketing for its Avis and Budget brands as vice president of online and electronic marketi...
PARSIPPANY, N.J. -- Cendant Car Rental Group Inc. announced that John Peebles will head up interactive marketing for its Avis and Budget brands as vice president of online and electronic marketing. In his new position, Peebles will oversee the avis.com and budget.com Web sites, as well as the relationships with Global Distribution Systems and online portal partners.
Peebles was most recently the vice president of client services for LockStream, a digital rights management software firm. Prior to that he worked for US Interactive, where he developed Internet strategies and Web sites for RCA, Network Solutions and the United States Senate.
Having also spent five years with Lexis-Nexis, Peebles brings to the Cendant Car Rental Group extensive experience in the development and marketing of electronic distribution products within a diverse group of industries.
"John Peebles' proven track record and broad experience in online marketing make him the ideal choice to lead Cendant Car Rental Group's electronic initiatives," said Scott Deaver, executive vice president of marketing for the Cendant Car Rental Group. "Both brands already enjoy great success in electronic channels, and John brings a fresh and knowledgeable perspective that will accelerate our growth."
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
