Cendant Promotes Salerno to CEO of Rental Group
NEW YORK -- Cendant Corp. today announced the promotion of F. Robert Salerno to chief executive officer of the Cendant Car Rental Group, a subsidiary that operates the Avis and Budget rent-a-car...
NEW YORK -- Cendant Corp. today announced the promotion of F. Robert Salerno to chief executive officer of the Cendant Car Rental Group, a subsidiary that operates the Avis and Budget rent-a-car systems.
Salerno, 52, has been president and chief operating officer of Cendant Car Rental Group since its creation following the acquisition of Budget in November 2002. He joined Avis in 1982 as vice president and was named president and COO in 1996.
"During Bob Salerno's tenure, he has been the steward of Avis' steadfast focus on quality and customer service," said Kevin M. Sheehan, chairman and CEO of Cendant's Vehicle Services Division.
Salerno has more than 30 years of experience in the car rental industry. He recently played an integral role in both the acquisition and integration of Budget.
"As we continue the integration of Budget this year, I can think of no individual better suited than Bob to complete the task and lead the Cendant Car Rental Group to even greater success in the future," added Sheehan.
More Rental Operations
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →