Auto Rental News
MenuMENU
SearchSEARCH

Coalition Speaks Out on Behalf of Michigan Car Rental Customers

The Coalition Against Discriminatory Care Rental Excise Taxes are opposing a $2.50 car rental excise tax currently pending in the Michigan legislature. Furthermore, reports show that more than $7.5 billion in car rental excise taxes has been collected since 1990.

by Staff
July 22, 2009
3 min to read


On July 21, the Coalition Against Discriminatory Car Rental Excise Taxes—which includes car rental and car-sharing companies as well as travel industry, consumer, limousine and truck leasing organizations—announced its opposition to an $2.50 car rental excise tax currently pending in the Michigan Legislature.

This new tax, proposed to help underwrite the Michigan Promotion Fund, is just one several that the Coalition has recently opposed. Last month, the Coalition opposed Wisconsin’s recently enacted car rental excise tax.

Ad Loading...

Journalist and consumer advocate Christopher Elliott expressed similar doubts about the Wisconsin tax on his Web site: “...a fly-by-night approach to raising taxes on drivers, many of whom can't vote and may not benefit from the mass transit projects, is the wrong way. This issue deserves its own debate, far removed from the chaos of Wisconsin's budget bill.”

In addition, the Coalition—along with the New Jersey Business and Industry Association—has publicly opposed a pending New Jersey car rental excise tax earmarked for local economic development projects. The new tax will add another surcharge on top of the existing state car rental tax and the standard sales tax on car rentals.

“This type of arbitrary tax singles out just one group of consumers to fund otherwise worthwhile projects or programs that benefit our communities overall,” stated Ray Wagner, vice president of Government and Legislative Affairs for Alamo Rent A Car, Enterprise Rent-A Car and National Car Rental. “That's why our coalition continues to speak out on behalf of car rental customers who are unfairly targeted by zealous legislators.”

The number of U.S. car rental excise taxes has doubled during the past decade, with more than 100 currently in place in 43 states and the District of Columbia—and more than $7.5 billion collected since 1990. Moreover, the National Consumers League has noted that car rental excise taxes are regressive because they fall disproportionately on local low-income residents, many of whom must rent cars because they do not own a vehicle. This is particularly true for Enterprise Rent-A-Car customers—nearly one in four earns less than $40,000 annually; one in 10 earns less than $30,000; and one in 20 earns less than $20,000.

“Zeroing in on our customers artificially raises the cost of renting a vehicle in this challenging economy, which in turn impacts auto manufacturers and inflates insurance rates,” explained Wagner. “These excise taxes are harmful for consumers as well as businesses.”

Ad Loading...

The National Business Travel Association (NBTA) agrees that car rental excise taxes are fundamentally unfair. “Our research indicates that the majority of NBTA member companies spend at least half of their car rental budgets in their home markets,” stated NBTA President and Chief Executive Officer Kevin Maguire.

The Coalition has publicly acknowledged that local government authority not only is the cornerstone of U.S. democracy, but that local leaders obviously are struggling to fund many worthwhile programs, including the Michigan Promotion Fund. However, as municipalities, counties and states carry out their critical role in protecting consumer and citizen rights, it is important they extend that protection to all constituents, including car rental customers.

In fact, public finance economist Kim Rueben wrote the following last summer to the Philadelphia Daily News: “...more than half of all cars rented in the U.S. are rented locally, either for personal or business use; thus most rental excise taxes are paid by local taxpayers. So, Philadelphia's so-called 'tourist tax' has been paid largely by local consumers and businesses.

“But there’s a larger issue here: Regardless of who pays them, such excise taxes represent a discriminatory, arbitrary and inequitable policy, whether the car rental is for an hour, a day or a week... Like other excise taxes, they also fall disproportionately on those who can least afford to pay them—including local residents who rent cars on weekends at discounted rates because they simply cannot afford to own a car. In short, all car rental taxes unfairly burden one group of consumers, often to pay for projects and programs that have no direct connection to renting a car.”

More Rental Operations

Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Ad Loading...
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Ad Loading...
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
Ad Loading...