Columnist Bashes Rental Car Fees and Taxes
He writes that the rates in Florida lend new meaning to the term, ‘sticker shock.’
A Florida newspaper columnist ranted against car rental taxes and fees on Oct. 24, writing that the rates are so high that they are approaching rates “that used to be the domain of millionaires.”
The column by Michael Mayo in Florida’s Sun-Sentinel, uses Fort Lauderdale-Hollywood International Airport as his first example, stating that “You might pay a whopping 55 percent in taxes and fees on top of the base rate, lending whole new meaning to the term sticker shock.”
He goes on to mention the 28 percent in taxes and fees that car renters pay at Palm Beach International Airport.
Checking rental car rates for visiting relatives, Mayo found a 13-day rental at Fort Lauderdale-Hollywood International Airport at $284, which he thought was fair until he found that the taxes and fees were another $156, or 55 percent of the base rate – bringing the grand total to $440.
He adds that in addition to state sales tax and a $2 daily surcharge that goes to the Florida Department of Transportation for road projects, rental customers must also pay airport and other fees, and that doesn’t include optional extras such as insurance, fuel, toll transponders and multiple drivers.
In the column, Mayo quotes Broward County Commissioner John Rodstrom as saying he thinks the fees and taxes hurt tourism.
Mayo provided a breakdown of the $156 his relatives will soon pay for the rental: a $51.35 customer facility charge; a $3.95-a-day charge to pay for construction and operation of the central rental garage and shuttle buses at the Fort Lauderdale airport; a $36.85, airport concession recovery fee; a $26 state surcharge for road projects; $22.11 in Florida sales tax; a $13, energy recovery fee; and a $6.11 vehicle license fee.
“Perhaps the biggest surprise is how local car rental fees don’t go toward usual tourist tax beneficiaries like convention centers or tourism boards,” the columnist wrote. "Not to give anybody any ideas."
More Rental Operations

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
