Dollar Launches Web Site Redesign
At a single glance, customers will be able to see all of the cars and associated rates at a given location on the specified pick-up date.
Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc., recently unveiled a redesigned Website, DOLLAR.com, a more robust version of the company's award-winning Web site.
At a single glance, customers will be able to see all of the cars and associated rates at a given location on the specified pick-up date. This will allow consumers to make the best travel decision given their preferences and unique circumstances.
Specials are now easier than ever to find. Consumers can quickly search for specials unique to their destination city without having to cull through lengthy lists. The new site also boasts new intuitive tools that help users find locations and dates easier and more quickly than before.
Predictive search capabilities allow users to enter their desired location into the location search field; by the third letter, all location matches are displayed and the customer can select from among the available offerings.
Additionally, signing up for Dollar EXPRESS rental program has never been easier. With an expedited enrollment process, Dollar EXPRESS members will enjoy the convenience of quicker reservations, rentals and returns.
In support of the relaunch effort, Dollar purchased a new content management system provided by Sitecore. DTG also contracted with Roundedcube, an end-to-end web technology firm, to assist in building new templates for DOLLAR.com and easing the migration of data into the new content management system.
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
