Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), is driving Best Western customers to DOLLAR by awarding "double points" to members of the hotel chain's Gold Crown Club International (GCCI) loyalty program.
During the promotional period, when Gold Crown Club members rent a compact vehicle or larger from DOLLAR for two days or more, they will receive double points. Typically, Gold Crown Club members earn 1,000 points per rental with DOLLAR, but during the promotion - which runs from Jan. 15, 2007 through April 15, 2007 - members will earn 2,000 points.
"DOLLAR is already a great value for Best Western Gold Crown Club members," said Brian Carpenter, Vice President of Sales, Marketing and Advertising of Dollar Rent A Car. "Through this elite offer, we are able to further reward these special customers who benefit from DOLLAR's everyday low rates."
To receive GCCI points at DOLLAR, members need to request them at the time of rental and provide their membership number at the counter. When making a reservation, mention Promotional Code DR7P or enter it in the "PC Code" field on DOLLAR.com. A hotel stay is not required to earn GCCI points at DOLLAR. Some limitations may apply.
Best Western's Gold Crown Club loyalty program is one of the industry's few truly international travel clubs. Members across the globe can earn points towards an extensive array of product and service awards - including Global Free Room Nights with no blackout dates; dining, shopping, and entertainment gift certificates; as well as airline miles - at Best Western hotels around the world. Gold Crown Club members earn 10 points per U.S. dollar (or comparable in other currencies) spent on qualified room rates. Members can also receive points by using the services of GCCI preferred retail partners. For more information or to enroll in the program, visit www.goldcrownclub.com or call 1-800-237-8483.
About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200 independently owned and operated member hotels in 80 countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. For more information or to make a reservation, please visit www.bestwestern.com.
About Dollar Rent A Car
DOLLAR has more than 535 worldwide locations in 25 countries, with a significant presence in Canada, the Caribbean and Latin America, including more than 250 in the United States. Dollar serves the value-conscious traveler and is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Okla.
