Enterprise Employees Strike in Toronto
Service agents and shuttlers at Toronto International Airport are on strike to protest proposed cuts in wages and benefits.
On March 11, employees of Enterprise Holdings at Toronto Pearson International Airport went on strike to protest proposed cuts in wages and benefits. The contract under negotiation involves 93 employees, primarily for National and Alamo, who wash, prepare and shuttle rental cars at the company's airport operation.
According to United Food and Commercial Workers (UFCW) Local 175 union organizer Jehan Ahamed, Enterprise is asking for cuts in hourly wages, vacation days and sick days, as well as requiring its employees to pay 100 percent of their benefits.
Ahamed said the striking workers have established picket lines at terminals one and three at the airport and at two garage locations. The picketers are turning away potential Enterprise customers and sending them to car rental competitors.
"We are willing to look at a fair solution," Ahamed told Auto Rental News. "We want to get back to the table and resolve this dispute as soon as possible. A labor dispute is a loss for everyone."
Enterprise Holdings issued the following statement:
"Enterprise Holdings, which owns and operates the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands, has been engaging in good faith negotiations with the UFCW Local 175 since January in an attempt to renew the collective bargaining agreement for the Service Agents and Shuttlers. These negotiations ended without agreement, and on March 11, 2011, Local 175 decided to strike.
The primary issues concern work quality and productivity, economic concessions and management rights. The company's approach to the negotiations is guided by a need to align this work group with the rest of our Canadian operations in terms of cost and productivity. While many of the union's statements are inaccurate, we are going to respect the process and not discuss the details of the negotiations."
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
