Enterprise Executive Speaks on EV Initiatives
Lee Broughton explains to the Chicago Policy Review the company's reasoning behind its move to go 'green.'
The Chicago Policy Review sat down with the head of Enterprise Holdings for a look into the company's sustainability efforts.
Currently, more than 400 electric vehicles (EVs) are offered at about 50 Enterprise Rent-A-Car locations throughout the U.S. Since EVs became part of Enterprise’s fleet, they have been in good demand. Enterprise plans to continue to include EVs in fleet in order to be "economically viable and acceptable to society," according to Lee Broughton, head of corporate sustainability for Enterprise Holdings.
Rising gas prices, environmentally-friendly initiatives and curiosity about the new technology are a few of the reasons many drivers are drawn toward the EVs, the article states.
Enterprise is working to be able to better monitor and track the emissions generated by the rentals, despite the difficulty to do so accurately.The company is also working with local organizations in order to provide an ample amount of charging stations throughout the U.S.
An example of these initiatives can be seen in pilot programs, such as the “Local Use Vehicle” pilot program and the “EV Owners Discount Program” in Torrance, Calif.
"The reason we make EVs and other alternatives available is to give our customers the fuel efficient vehicle options they want and to help grow the market for cleaner engine technologies," Broughton said to the Chicago Policy Review. "We recognize that keeping the passenger vehicle acceptable to society is crucial to the long-term success of our business and our industry."
For the full Q&A from the Chicago Policy Review, click on the URL: http://chicagopolicyreview.org/2012/04/18/a-new-lease-on-sustainability-rental-cars-go-green/
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
