For the ninth year, the Arbor Day Foundation will use funding from the Enterprise Holdings Foundation to plant 1 million trees this year throughout the U.S., Canada and Europe. By the end of 2014, Enterprise will have helped plant 9 million trees.
by Staff
April 29, 2014
Photo courtesy of the Arbor Day Foundation.
1 min to read
Photo courtesy of the Arbor Day Foundation.
As part of its 50 Million Tree Pledge, Enterprise Holdings Foundation will fund the planting of 1 million trees this year. Funds are donated to the Arbor Day Foundation to plant the trees throughout the U.S., Canada and Europe, says the company.
The Enterprise Holdings Foundation established the 50 Million Tree Pledge in 2006 to thank customers for their support throughout the company’s first 50 years. The pledge is part of a public-private partnership with Enterprise, the Arbor Day Foundation and the U.S. Forest Service, says the company.
Ad Loading...
“When we began our long-term commitment to support reforestation, we wanted to ensure we invested in projects that would have a lasting impact in the communities we serve,” said Lee Broughton, head of sustainability for Enterprise. “As many states are currently facing severe drought and other urgent reforestation needs, several of this year’s projects were selected to help restore forests that provide critical watershed protection to areas in need of clean water.”
By the end of 2014, Enterprise will have helped plant 9 million trees in areas with immediate reforestation needs, says the company.
Currently, the program has planted more than 8 million trees in forests across Alabama, California, Colorado, Idaho, Michigan, Minnesota, Montana, Oregon, South Carolina, South Dakota, Texas, Wyoming, Canada, Germany, the U.K. and Scotland.
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.