Enterprise Holdings announced June 3 its commitment to reduce both energy use and energy costs by 20 percent over the next five years through a new sustainability initiative called, "20/20 Vision."

Through an upfront investment in energy-saving technologies and conservation practices, the company expects to decrease the environmental impact of neighborhood car rental branches and airport facilities it owns and operates through its regional subsidiaries. The company expects to reduce energy costs by $50 million.

"The 20/20 Vision aligns the interests of our customers, employees and partners with the long-term interests of our business by expanding our environmental commitment through every level of our operations," said Lee Broughton, director of sustainability for Enterprise Holdings, which operates the Alamo Rent A Car, Enterprise Rent-A-Car, and National Car Rental brands. "Proactively reducing our energy use and natural resource consumption not only decreases our impact on the environment, but also will result in cost savings to ensure the sustainability of our business."

The 20/20 Vision was developed based on recommendations by Enterprise Holdings' Chairman's Task Force on Sustainability - a cross-section of the company's departmental leadership - that is leading an assessment of the company's operations to identify opportunities to make significant, positive changes.

Using these recommendations, operations managers throughout the company are developing energy- and cost-reduction goals. Initial changes - such as using more energy-efficient lighting and switching to energy-saving software tools - at the company's headquarters in St. Louis and across more than 7,600 neighborhood and airport locations will lead to a dramatic reduction in the company's energy use and costs.

"We are challenging our managers to look for smart, innovative ways to reduce our energy use and create systems for managing our energy consumption going forward. Investing in efficient technologies and conservation practices is critical in today's marketplace, where we are seeing more and more evidence of consumers preferring to do business with socially responsible companies," added Broughton.

Enterprise Holdings began piloting the 20/20 Vision in select markets in 2009. Based on the success of those pilots, the company is now rolling out the program companywide - nationally and internationally, across the Alamo, Enterprise and National brands.

"Since we began formally focusing on sustainability issues several years ago, we've built a robust platform of initiatives to reduce our environmental impact and improve the communities in which we operate. With the 20/20 Vision, we continue to look forward toward an even more sustainable future - through the next five years and beyond," said Broughton.

This announcement marks the next evolution of the Enterprise Holdings' environmental platform that includes initiatives such as a customer carbon offset program; a pledge to plant 50 million trees over the next 50 years; an unparalleled fleet of fuel-efficient vehicles, FlexFuel vehicles, and gas/electric hybrids; the use of biodiesel fuel in its Alamo, Enterprise and National airport shuttle buses; and a commitment to alternative fuels research.

For more information about Enterprise Holdings' full environmental platform, visit www.keystogreen.com.