Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Holdings to Use Renewable Synthetic Diesel at Two Airports

The company is piloting a program with Mansfield Oil Co. to provide renewable synthetic diesel for shuttle buses for Enterprise's three brands.

by Staff
October 2, 2012
1 min to read


Enterprise Holdings, owner and operator of the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, is piloting a program with Mansfield Oil Co. to use renewable synthetic diesel fuel in its airport shuttle buses at Louis Armstrong International Airport in New Orleans and Houston Hobby Airport in Texas. The fuel will be used in shuttle buses of all three brands.

Renewable diesel is a sustainable, ultra-clean burning, high cetane fuel that reduces carbon emissions up to 70% and reduces particulates and NOx when combusted in existing diesel engines, according to Doug Haugh, president of Mansfield Oil Co.

Ad Loading...

“We like to say ‘it’s just diesel,’” Haugh said, adding that it is a completely different product from biodiesel since synthetic diesel can use traditional transportation, storage and dispensing infrastructure. Mansfield’s partner, Dynamic Fuels, produces it in Geismar, La., while Mansfield acts as the marketing and distribution arm.

According to the Southwest Research Institute, benefits of synthetic diesel compared to petroleum-based diesel include:

  • 16% reduction in particulate matter;

  • 68% reduction in non-methane emissions;

  • 33% reduction in NOx gases; and

  • 23% reduction in carbon monoxide.

“By using synthetic diesel and embracing alternative fuels, we are following our ongoing commitment to help grow the clean fuel market and increasing opportunities for alternatives to become commercially viable,” said Lee Broughton, head of corporate sustainability for Enterprise Holdings.

More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...