WICHITA, Kan., May 9, 2011 /PRNewswire/ -- In a business alliance that promises to conserve finite natural resources and safeguard the environment, Universal Lubricants and Enterprise Holdings have come together to close the car care loop.  Through its regional subsidiaries, Enterprise Holdings operates the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands. Beginning at Enterprise's airport service centers in five states, Universal Lubricants will collect the spent motor oil of Alamo, Enterprise and National vehicles and proceed to re-refine the waste fluid, thereby transforming what was once unwanted discharge into its American Petroleum Institute (API) certified ECO ULTRA® high performance motor oil. That green motor oil will then circle back into Enterprise cars and light trucks in those markets, completing a self-sustaining cycle that will repeat itself over and over and over again.  

"We are always looking for innovative ways to better manage our business sustainably, and this program represents a great example," said Lee Broughton, director of sustainability for Enterprise Holdings. "Our partnership with Universal Lubricants is further evidence of our commitment to ensure the long-term success of our business well into the future."

The U.S. produces approximately 1.3 billion gallons of used oil each year, and only 10 percent of it is re-refined.  The rest of the used oil is either improperly disposed of (damaging the environment) or burned as an industrial fuel and is gone forever.  Universal Lubricants and Enterprise Rent-A-Car together are working to reverse this trend.

Utilizing a tightly controlled closed loop process, Universal Lubricants collects used oil from the government and private business such as auto parts stores, dealerships, service stations, and oil change centers across the U.S. The company then transports that oil to one of the world's most technologically advanced re-refineries located in Wichita, Kansas, where it undergoes a state-of-the-art hydro-treating process to remove all of the water, fuel and solvents as well as metals, asphalt flux and other heavy contaminants. The purified high quality Grade II base stock oil is then blended with high performance additives to make API certified ECO ULTRA® products.

For more information about Universal Lubricants' ECO ULTRA® products, visit www.ecoultraoil.com.