Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Opens 12 New Locations in Houston

By the end of 2017, Enterprise Holdings will have opened 12 new locations in the Houston area. Last year, Enterprise's impact on Houston's economy was nearly $200 million.

by Staff
June 28, 2017
Enterprise Opens 12 New Locations in Houston

Photo courtesy of WestportWiki via Wikimedia

1 min to read


Photo courtesy of WestportWiki via Wikimedia

Enterprise Holdings is opening 12 new locations in Houston by the end of 2017.

To support this growth, Enterprise is also hiring more than 200 college graduates into its management training program in Houston.

Ad Loading...

“The Enterprise business model was built on access to affordable transportation,” said Karl Koch, vice president and general manager of Enterprise Holdings in Houston. “When other car rental companies focused on the airports, we focused on opening locations in local communities.”

Currently, Enterprise Holdings has more than 185 branch locations in the Houston market. Last year, Enterprise’s impact on Houston’s economy was nearly $200 million, according to the company. This includes:

  • Nearly $85 million in state and local tax revenues

  • Nearly $99 million spent with local collision repair centers, dealerships, and vendors

  • More than $12 million in company-wide purchases from diverse suppliers based in the Houston area

  • More than $1 million in donations by the Enterprise Holdings Foundation to local charities

“As our business continues to achieve significant growth in the Houston market, we’re finding new and better ways to help our customers meet whatever transportation challenges they may face,” said Koch.

More Rental Operations

Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
Ad Loading...
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...