Enterprise Opens Branch in Alaska
ST. LOUIS -- Enterprise Rent-A-Car this month opened its first branch in Alaska. With the new Anchorage location, Enterprise now has a presence in all 50 states. "This business was started in...
ST. LOUIS -- Enterprise Rent-A-Car this month opened its first branch in Alaska. With the new Anchorage location, Enterprise now has a presence in all 50 states.
"This business was started in 1957 based on the simple philosophy of, 'Take care of our customers and employees first and profits will follow,'" said Andy Taylor, Enterprise chairman and CEO. "This mission has led us to expand throughout North America, as well as many locations in Europe. We look forward to the challenges and opportunities of this new market."
After more than two years of planning, the branch opens with a selection of vehicles chosen for Alaska's climate and terrain -- SUVs, trucks and cars. Many have 4x4 capabilities, all are outfitted with block heaters.
The new branch will be located on East 4th Avenue near Ingra Street. Enterprise plans to add a second Anchorage branch in the next year.
"The addition of a company like Enterprise to Anchorage will provide the community a greater selection of rental vehicles ready to meet a variety of needs," said Jennifer Pierce Koenig, Alaskan native and Anchorage city manager for Enterprise.
More Rental Operations

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
