Enterprise to Transport 17K Rental Vehicles to Texas
To assist with disaster recovery, Enterprise Holdings has already delivered more than 4,000 rental cars and trucks into the Southeast Texas region. It anticipates bringing in 17,000 total vehicles before the end of the month.

Enterprise vehicles being delivered to the Southeast Texas region. Photo courtesy of Enterprise Holdings.

Enterprise vehicles being delivered to the Southeast Texas region. Photo courtesy of Enterprise Holdings.
Enterprise Holdings Inc. has already transported more than 4,000 rental cars and trucks into the Southeast Texas region. Before the end of the month, the company anticipates bringing in 17,000 total vehicles to assist with disaster recovery and hurricane clean-up efforts.
“After a catastrophic event like Hurricane Harvey, we immediately focus on our neighbors and community businesses as well as insurance companies and relief agencies, plus critical government, insurance, and utility personnel,” said Karl Koch, general manager and vice president in Houston for Enterprise Holdings, which owns the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.
Since last week, Enterprise has been collaborating with the Federal Emergency Management Agency (FEMA), General Services Administration (GSA), State of Texas, Texas Army National Guard, and others to help determine the most urgent transportation needs in Southeast Texas, according to the company.
“We’re quickly shifting resources and fleet nationwide to meet spiking demand for local ground transportation in Houston and surrounding areas,” said Koch. “And we’re expanding our operating hours — at both neighborhood offices and at airport facilities — with additional staffing wherever possible. Our integrated network, with more than 525 locations in Texas alone, enables us to respond like no other car rental company, especially as we work closely with insurance companies and prioritize vehicle replacement requests for their policyholders.”
Initially, Hurricane Harvey forced Enterprise Holdings to close more than half of its 185 neighborhood and airport car rental locations in the Houston area, with approximately 3,000 vehicles destroyed or lost in the flooding. However, the company has since reopened most of its locations.
Enterprise Holdings’ three brands — Enterprise, National, and Alamo — have all waived one-way rental fees for customers who are returning vehicles to Houston (if they were rented as of Aug. 25 from Houston or from any other U.S. city).
Before Hurricane Harvey made landfall, Enterprise Rent-A-Car employees were sent home with mobile tablets, which allowed them to process rental transactions away from the counter. As a result, Enterprise employees could be reassigned from flooded branch offices to other facilities, according to the company.
The Enterprise Rent-A-Car Foundation donated $1 million to the American Red Cross. This donation will provide shelter, food, water, and supplies for residents in the affected areas.
More Rental Operations

ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
