Enterprise to Transport 17K Rental Vehicles to Texas
To assist with disaster recovery, Enterprise Holdings has already delivered more than 4,000 rental cars and trucks into the Southeast Texas region. It anticipates bringing in 17,000 total vehicles before the end of the month.

Enterprise vehicles being delivered to the Southeast Texas region. Photo courtesy of Enterprise Holdings.

Enterprise vehicles being delivered to the Southeast Texas region. Photo courtesy of Enterprise Holdings.
Enterprise Holdings Inc. has already transported more than 4,000 rental cars and trucks into the Southeast Texas region. Before the end of the month, the company anticipates bringing in 17,000 total vehicles to assist with disaster recovery and hurricane clean-up efforts.
“After a catastrophic event like Hurricane Harvey, we immediately focus on our neighbors and community businesses as well as insurance companies and relief agencies, plus critical government, insurance, and utility personnel,” said Karl Koch, general manager and vice president in Houston for Enterprise Holdings, which owns the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.
Since last week, Enterprise has been collaborating with the Federal Emergency Management Agency (FEMA), General Services Administration (GSA), State of Texas, Texas Army National Guard, and others to help determine the most urgent transportation needs in Southeast Texas, according to the company.
“We’re quickly shifting resources and fleet nationwide to meet spiking demand for local ground transportation in Houston and surrounding areas,” said Koch. “And we’re expanding our operating hours — at both neighborhood offices and at airport facilities — with additional staffing wherever possible. Our integrated network, with more than 525 locations in Texas alone, enables us to respond like no other car rental company, especially as we work closely with insurance companies and prioritize vehicle replacement requests for their policyholders.”
Initially, Hurricane Harvey forced Enterprise Holdings to close more than half of its 185 neighborhood and airport car rental locations in the Houston area, with approximately 3,000 vehicles destroyed or lost in the flooding. However, the company has since reopened most of its locations.
Enterprise Holdings’ three brands — Enterprise, National, and Alamo — have all waived one-way rental fees for customers who are returning vehicles to Houston (if they were rented as of Aug. 25 from Houston or from any other U.S. city).
Before Hurricane Harvey made landfall, Enterprise Rent-A-Car employees were sent home with mobile tablets, which allowed them to process rental transactions away from the counter. As a result, Enterprise employees could be reassigned from flooded branch offices to other facilities, according to the company.
The Enterprise Rent-A-Car Foundation donated $1 million to the American Red Cross. This donation will provide shelter, food, water, and supplies for residents in the affected areas.
More Rental Operations

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
