The new mobile-enabled version of Enterprise Rent-A-Car’s Priority Pass program adds a self-service option to complete the registration process online. According to Enterprise, it sends customers a link to pre-register for Priority Pass so they get into their rental car and drive away almost immediately upon arriving at the branch.

Enterprise developed Priority Pass to simplify and expedite the process of arranging for a replacement rental car after a collision, says the company.

As first launched, Priority Pass allowed an insurance company or body shop to send Enterprise an authorization for a replacement rental using Enterprise’s Automated Rental Management System (ARMS). Then Enterprise would contact the customer to complete the rental authorization, schedule a time to pick up the customer at the body shop and then drive him or her to the rental branch to complete the reservation process.

“Priority Pass allows insurance renters to get the best of both worlds – people power and technology,” said Bruce Clifton, vice president of insurance replacement at Enterprise. “Our ultimate goal is to provide our customers the vehicle they need, when and how they need it. We believe our evolving mobility platform positions us perfectly to better serve our insurance partners and their customers by offering the right technology at the right time.”