Related: Europcar Acquires Stake in French Carsharing Startup
Europcar Acquires Italian Carsharer
Europcar has acquired Milan-based carsharing company GuidaMi and its 150-vehicle fleet, bringing its mobility services to Italy.

Photo via Wikimedia/Mattes

Photo via Wikimedia/Mattes
Europcar Group has announced the acquisition of Italian-based carsharing company GuidaMi.
Through Ubeeqo, a mobility company under Europcar, this will be the sixth market where Ubeeqo offers its carsharing and mobility services.
“Milan is one of Europe’s most dynamic cities in the field of mobility solutions providing an alternative to private cars,” said Ubeeqo Co-Founder Benoît Chatelier. “We are glad, through this acquisition, to position Ubeeqo in this promising market with the same ambition we have in other cities: providing businesses and individuals with a groundbreaking alternative to car ownership and encourage those who still own cars to sell them.”
GuidaMi has over 150 vehicles available in Milan with designated parking spots within the city.
Europcar’s Ubeequo currently operates in France, Belgium, Germany, the United Kingdom, and Spain. Ubeeqo will offer its mobility services — such as car rental and taxi/chauffeur service — in addition to carsharing, according to Europcar.
More Rental Operations

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
