Europcar expects business to continue as usual during the 2012 London Olympics, despite the many challenges the event will create, the company reported April 18.

In order to keep people and its vehicles moving, the company is working behind-the-scenes to implement a number of strategic initiatives. For example, Europcar said it plans to work around the scheduled road closures and transportation pressures. Its fleet of cars and commercial vehicles will be available at accessible locations throughout the games for easy pick-up.

“We are reviewing opening times and fleet availability for all our locations likely to be affected by road closures and diversions during the Games,” said Managing Director Ken McCall. “We will also be proactively contacting all our business customers to ensure they know how they can access our services during this time — plus we are implementing processes to maintain our high levels of service and turn-around of vehicles.”