Finding New Car Rental Business in a Crisis
As a result of the coronavirus pandemic, this Dollar Thrifty franchisee in Omaha is renting to local businesses that may not be thinking about a new business opportunity — grocery and food deliveries to their clients.

Molly Flodman is a franchise owner of the Dollar and Thrifty brands serving Omaha's Eppley Field.
Photo courtesy of Molly Flodman.
Sure, Molly Flodman’s flow of reservations has turned to a trickle as a result of the coronavirus pandemic. But she’s not wringing her hands, or sitting on them.
Flodman, a franchisee owner of the Dollar and Thrifty brands serving Omaha’s Eppley Airfield, is looking to rent vehicles to a segment that is booming as a result of the pandemic — deliveries.
“We didn't have any business and I thought we’d better figure out a way to get some,” she said. “We have all these cars and there's companies needing to get their products to people.”
Flodman is contacting local grocery stores, restaurants, and food-related businesses that don’t deliver through national food delivery apps such as Uber Eats, Grubhub, and DoorDash. “I'm imagining they have shelves of perishable food and a need to get groceries out to older customers,” she said.
However, many local businesses aren’t set up yet for deliveries and may need some counseling to think outside the box. “We're trying to get the word out to these places, and I feel like they're a little shell-shocked,” she said.
The response from these businesses wasn’t encouraging out of the gate. “They thought we were spam calling them, that they didn’t need anything like this,” she said. “As time goes on, we're getting a lot more response.”
So far, Family Fare Supermarkets in Papillion, a suburb of Omaha and The Market in Louisville, Neb. have rented her vehicles to make deliveries.
Flodman is coordinating her new local initiatives through her downtown location, which is much smaller than the airport. “We're offering to do whatever it takes. We'll bring them the car,” she said.
She said her lender is working with her regarding delay of payments on fleet vehicles during the crisis, which isn’t necessarily out of the ordinary for the lender. “We've had the same lender for over 20 years,” she said. “In Nebraska, we're a little unique in that we’re smaller and it’s more of a community.”
She has space to park her cars during the crisis. “Yeah, it’s bad, but I don't feel the need to do a fire sale,” she said, adding that her fleet is 100% risk.
Flodman admitted that this new business isn’t enough to pay the bills, but it’s keeping her employees working too. And right now, she’s concentrating on where her rental business can make a difference.
“We’re the only locally owned car rental company in Omaha,” she said. “We're lifelong Nebraskans and we want to help.”
Do you have a story of business ingenuity in a time of crisis, or helping your local community? Tell us about it.
More Rental Operations

What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
