Ford Wins $3.1 Million Judgement Against a Denny Hecker Dealership
It's the latest setback for Hecker, who last month lost a $476.9 million judgment from Chrysler and still faces a lawsuit from Hyundai Motor Financial.
In the latest development regarding lawsuits against car dealer Denny Hecker, Ford Motor Co. won a $3.1 million judgment on May 4 against Hecker’s Stillwater Ford, Lincoln-Mercury Inc. dealership.
Ford had filed suit in January in U.S. District Court against the dealership for failing to hold up its end of a financing agreement. Hecker closed the Stillwater dealership along with five others in November after Chrysler Financial Services pulled its financing.
Last month, Chrysler won a $476.9 million judgment against Hecker.
Hecker still faces a lawsuit from Hyundai Motor Financial over $104 million that company says it lent him to finance 4,500 vehicles. Hecker’s Denny Hecker Automotive Group has sold or closed more than 20 dealerships since last fall after Chrysler cut off its credit. He has closed his lease and fleet sales operations and 40 of his Advantage Rent A Car locations.
It is unclear how the judgment may be related to other lawsuits between Hecker and Chrysler. A spokeswoman for Chrysler Financial declined to comment, citing the company’s policy on active litigation.
In an e-mailed statement provided to news media on May 4, Hecker said, “Today’s legal proceedings are extremely hard felt and disappointing after several months of ongoing discussions with my long-term business and financial partner. While today’s court filing speaks for itself, the judgment reflects the gross amounts claimed to be owed before the sale of the underlying collateral, including the fleet of vehicles, inventory and real estate, which secured the indebtedness. My legal counsel and financial consultants are reviewing options and steps to be taken. In the meantime, I remain focused on the future of my businesses as I look to retool the enterprise in these difficult economic times.”
More Rental Operations

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
