Auto Rental News
MenuMENU
SearchSEARCH

Frissora Steps Down as Hertz CEO, Chairman

Mark Frissora has stepped down as Hertz chairman and CEO for personal reasons. The Hertz Board of Directors has appointed Brian P. McDonald, president and CEO of Hertz Equipment Rental Corp., as interim CEO of Hertz.

by Staff
September 8, 2014
Frissora Steps Down as Hertz CEO, Chairman

Mark P. Frissora has stepped down as Hertz CEO and chairman. Photo by Amy Winter.

2 min to read


Mark P. Frissora has stepped down as Hertz CEO and chairman. Photo by Amy Winter.

Hertz Global Holdings Inc. today announced that Mark Frissora has stepped down as Hertz’s CEO and chairman for personal reasons.

The Hertz Board of Directors has appointed Brian P. MacDonald, president and CEO of Hertz Equipment Rental Corp. (HERC), to serve as interim CEO of Hertz. In addition, Linda Fayne Levinson, independent lead director of the Hertz Board, has been appointed independent non-executive chair of the board, says Hertz.

The Hertz Board has initiated a search process to identify a permanent CEO. The search process will be led by the board's nominating and governance committee, according to Hertz.

"During Mark's tenure, Hertz has transformed from a single on-airport car rental brand to a world leading rental car company with a portfolio of brands that reach multiple consumer and business segments both on- and off-airport,” said Levinson. “… We appreciate his strong commitment to Hertz."

Ad Loading...

MacDonald has served as president and CEO of Hertz Equipment Rental Corp. since June 2014, according to Hertz. Prior to joining Hertz, he served as president and CEO of ETP Holdco Corp., an entity formed following Energy Transfer Partners' $5.3 billion acquisition of Sunoco, Inc. He has also served as chief financial officer of the large enterprise business unit at Dell and held several financial management roles at General Motors Corp., including Isuzu Motors Limited.

"I am honored to take on the role of interim CEO during this important time for our company,” said MacDonald. “Hertz is a great business, and I look forward to working closely with the board, senior leadership team and our dedicated and hard-working employees as we build an even stronger future for Hertz."

Hertz remains focused on continuing to run its business and is committed to executing its strategic priorities, including the planned separation of the company's equipment rental business into a separate, publicly traded company, says Hertz.

"The board, and all of us at Hertz, are focused on improving our recent performance,” said Levinson. “We are addressing our challenges head-on and are confident that the actions underway will enable us to move the company forward with great success."


More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...