GBTA Foundation’s Project ICARUS Sustainability Gold Medal Award Winners Announced
IHG, Symantec Corp., Sabre Holdings, Enterprise Holdings and PwC were all recognized as Gold Medal winners.
The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), announced Aug. 14 the five winners of the Project ICARUS Gold Medal award: IHG, Symantec Corp., Sabre Holdings, Enterprise Holdings and PwC. Gold Medals are given to travel buyers and suppliers actively integrating sustainability efforts into their travel programs.
The Project ICARUS Gold Medal program recognizes organizations taking action in the drive for greater sustainability within the travel profession. Project ICARUS is the first global travel management sustainability body, with representatives from buyers, suppliers, academics and subject matter experts from Europe, North America, Asia, Australia/New Zealand and Latin America providing expertise, leadership and guidance on sustainability.
“Companies worldwide are building sustainability into their business travel programs and we are thrilled to recognize these change-agents that are actively driving and improving best practices on this key business travel issue,” said Bernard Harrop, head of sustainability Project ICARUS.
The following companies were also recognized as “Committed” companies: Dominion, The Carbon Accounting Co., Kimpton Hotels and Restaurants, United Airlines, Barclays PLC, Portman Travel, Microsoft and Carlson Wagonlit. These are companies that have committed to the introduction of long-term sustainable practices in support of the procurement of business travel and meetings products and services and working towards attaining a Project ICARUS Gold Medal.
For more information on Project ICARUS, including links to research, involvement opportunities and the recognition and awards programs, visit the newly designed website gbta.org/icarus.
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
