Car rental company Green Motion confirmed the sale of its Master Country Franchise for Portugal to the MCoutinho Group, which is one of Portugal's largest automotive retailers representing 20 brands such as Stellantis Group, Renault, Ford, Seat, Mercedes-Benz, BMW, and Jaguar Land Rover.

"The signing of Green Motion's Master Franchise for Portugal represents another major move in the development of our brand across Europe, with Portugal representing a major market for us, especially from a source-U.K. perspective," said Green Motion Founder & CEO Richard Lowden in a press release. "We are incredibly privileged that we are able to partner with MCoutinho Group and are thoroughly looking forward to working with Paulo and his team."

Paulo Pereira, mobility manager for MCoutinho Group, added: "Partnering with Green Motion was a natural choice as we evolve the mobility services provided to our growing customer base, with our focuses on the environment and technology completely aligned. We are looking forward to firmly putting the Green Motion brand on the map in Portugal and providing the full range of mobility services to our international and domestic customers."

The addition of Portugal to Green Motion's franchise brings the brand's representation to 54 countries and more than 550 locations.