Hecker Reaches Plea Deal
Former auto dealer and Advantage Rent A Car owner pleads guilty to fraud and conspiracy. Hecker faces up to 10 years in prison, but avoids a 20-year maximum sentence.
Denny Hecker, who once owned 26 Minnesota auto dealerships and Advantage Rent A Car, pleaded guilty to fraud and conspiracy in federal court on Sept. 7, according to the Star Tribune.
Hecker was accused of hiding assets from the U.S. Bankruptcy Court and obtaining loans from Chrysler Financial and other lenders using false or incomplete information.
In court, Hecker admitted to schemes to obtain financing from Chrysler Financial and other lenders. In one deal, he admitted arranging for false paperwork to be sent to Chrysler Financial indicating he had a guaranteed repurchase agreement with Hyundai for 5,000 vehicles when he didn't. In other deals over several years, he admitted he failed to tell lenders about incentive payments from Suzuki.
Altogether, the fraud cost lenders $20 million, Hecker admitted in the plea deal.
Under the plea bargain, Hecker also could face fines of $250,000 on each of the two counts.
The offenses to which Hecker pleaded guilty under a plea agreement each carry a maximum penalty of five years, meaning Hecker faces up to 10 years in prison.
The agreement spares Hecker from trial and exposure to other charges in a 26-count indictment that carried 10- and 20-year maximum sentences.
The judge allowed Hecker to remain free under 24-hour home monitoring until his sentencing, likely within a couple of months, though no date was set. He must disclose any assets and assist in recovering them for creditors.
More Rental Operations

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
