Hertz recently appointed two executives to its transitioning leadership team who started on Jan. 1: Chris Berg as executive vice president and chief administrative officer and Doria Holbrook as executive vice president of mobility. 

Berg and Holbrook will report to CEO Gil West appointed in March 2024. 

In their new roles, Berg will oversee the company’s administrative operations, including procurement, business services, real estate, and facilities management, further strengthening its organization and infrastructure. Holbrook will lead the company’s rideshare rental programs and partnerships, focusing on developing new mobility solutions to generate further growth. 

The appointments continue a pattern of new hires at the global car rental giant since it shifted its electric vehicle strategy in early 2024, spurring a wave of C-suite and director-level replacements.

"Both Chris and Doria bring a unique blend of skills and experience that will complement our strengthened leadership team,” said West in a Dec. 30 news release. “Chris will play a key role in ensuring our business is set up for success with strategic alignment across the organization. As we look to future growth opportunities, Doria's expertise in bringing innovative ideas to market will be invaluable.”

• Berg joins Hertz from Home Depot, where he spent over 20 years running large-scale transformation projects and enhancing customer experience. He most recently served as the company's president of the western division, responsible for sales and operations across 500 stores and 100,000 employees. Berg began his career at Home Depot in store management and holds an MBA from Babson F.W. Olin Graduate School of Business and a BS in Business Administration from Babson College.  

• Holbrook brings nearly two decades of experience transforming operations and bringing innovation to market across complex business landscapes. She previously served as vice president of global supply chain partnerships at Flexport, the global logistics technology platform, and vice president of the delivery business unit at Cruise. She has also held operations leadership roles at TikTok and Amazon, where she was instrumental in establishing Amazon's last-mile delivery service. Holbrook started her career at McKinsey & Company. She holds an MBA from Harvard Business School and a B.S. in Mechanical Engineering from Massachusetts Institute of Technology.