Hertz Again Official RAC for Wimbledon
For the 17th year, Hertz is providing rides to tennis stars, coaches and officials in livery featuring the strap-line "Driving the Champions."
LONDON, Jun 21, 2011 (MARKETWIRE via COMTEX) -- The Hertz Corporation, the world's largest general use car rental brand, is again the official transport supplier for The Wimbledon Lawn Tennis Championships for the 17th year in a row. Over the two weeks of the world-renowned tournament, Hertz is providing rides to tennis stars, coaches and officials in livery featuring the strap-line "Driving the Champions."
A team of more than 280 drivers is operating the Hertz fleet of over 160 vehicles during The Championships. At the 2010 Wimbledon Tennis Championships alone, Hertz vehicles completed 15,874 journeys, carrying more than 26,000 passengers.
Hertz has been working with a number of its partners, including Air France, Aer Lingus, Etihad Airways, Ryanair, SAS Scandinavian Airlines, Virgin Atlantic, Nectar UK, Deutschland Card, and ANWB (ARC Auto Club), to offer customers globally the chance to win tickets to Wimbledon and other travel prizes.
Hertz will welcome over 600 customers and partners to the event, and is hosting a Corporate Hospitality suite at the Center Court.
Michel Taride, President, Hertz International, said: "We are extremely proud to be in our 17th year of supporting the Championships, with its exciting blend of tradition and modernity. It is a great honor to once again transport the players, coaches and officials in our role of 'Driving the Champions.'"
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
