The Hertz Corp. has announced that Stuart Benzal has been appointed vice president, customer experience, and Tony Bedalov has been named vice president, customer care and contact centers — reporting to Jeffrey Foland, senior executive vice president and chief revenue officer.

In this new role, Benzal will oversee the worldwide delivery of products and services that deepen customer engagement across the company's car rental brands, which include Hertz, Dollar, Thrifty and Firefly.

Benzal joins Hertz from Aon, where he served as vice president, strategy. Previous roles include service as managing director, global product at United Airlines and leading innovation and strategy for CarMax and Circuit City Stores.

Bedalov will be responsible for Hertz’s worldwide call center and customer care services. As a 30-year veteran with United Airlines, most recently serving as managing director of contact center strategy and planning, Bedalov has experience in the development of customer service processes.

"We are pleased to have Stuart and Tony join the organization with their expertise in leveraging technology and innovation to optimize customer experience and satisfaction," said Jeff Foland, senior executive vice president and chief revenue officer. "They each have the background and experience to lead transformational initiatives across our global operations. They have proven records of delivering technologies including self-service customer applications, employee technology tools and systems that enhance the customer interaction with products and services."