Hertz Global Holdings Inc. has named Matthew Jauchius as executive vice president and chief marketing officer.

Jauchius will lead marketing strategy for the Hertz, Dollar, Thrifty and Firefly brands, including customer experience, e-commerce, loyalty program, customer relationship management, social media and ancillary revenue generation efforts worldwide.

"Matt brings to Hertz significant expertise across many marketing disciplines with a strong track record of leading successful integrated brand strategies," said Jeff Foland, Hertz’s senior executive vice president and chief revenue officer. "He is an ideal fit to lead our continued brand architecture work and reinvigorate activity around our loyalty programs and customer experience offerings. We will be leaning heavily on his leadership and experience in these areas as we bolster our brands and develop a strong, differentiated customer experience for each of them."

Most recently, Jauchius served as executive vice president and chief marketing officer at Nationwide Mutual Insurance Co., where he directed an integrated marketing program that included brand marketing, media, advertising, digital marketing, social media, research & analytics, public relations, communications and customer advocacy functions.

Prior to Nationwide, Jauchius was an associate principal at McKinsey & Co., working with client marketing organizations across a number of business sectors.

"I am excited to join Hertz at such an important time in the company's history,” said Jauchius. “We will be evaluating and cultivating various strategies to ensure our iconic and valued brands capture leading positions in the industry, while building a first-class experience for our customers. I look forward to helping with these important efforts."