Hertz Appoints Tim Langley-Hawthorne as CIO
Hertz's new chief information officer will be working to modernize the company's technology roadmap.

Langley-Hawthorne brings more than 20 years of experience as a global technology leader, most recently serving as CIO at Hitachi Vantara, a hi-tech subsidiary of Hitachi Ltd.
Photo courtesy of Hertz Corporation
Hertz announced that Tim Langley-Hawthorne will join the company as executive vice president and chief information officer. Langley-Hawthorne will lead Hertz's global technology strategy, including modernizing its technology infrastructure.
"As we create the new Hertz, we're investing in the technology that will enable a best-in-class, digital-first customer experience," says Mark Fields, Hertz interim CEO. "Tim's proven track record of creating strong customer satisfaction and business value through technology make him the ideal leader to bring Hertz's IT infrastructure up to world-class standards and support our efforts to lead the future of mobility and travel."
Langley-Hawthorne brings more than 20 years of experience as a global technology leader, most recently serving as CIO at Hitachi Vantara, a hi-tech subsidiary of Hitachi Ltd. operating in more than 100 countries. In that role, he led transformational infrastructure, application and information security efforts and all technology integration for global M&A transactions. In addition, he received industry recognition for the business value his teams delivered through end-to-end digital innovation.
Prior to Hitachi, Langley-Hawthorne held various executive technology and operations positions at Western Union, leading several transformational projects that advanced the capabilities of the global customer service team. In addition, he spent 20 years in various IT, consulting, and commercial roles at Information Services Group, Electronic Data Systems, and IBM Australia.
"I'm honored to join Hertz at this incredibly exciting time in the company's history," says Langley-Hawthorne. "I'm looking forward to leading transformative global IT initiatives and innovations that will support Hertz's strategic vision and add value for customers and employees."
More Rental Operations

Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
