Hertz Begins EV Charging Pilot Program in Germany with IBM
Under a new agreement with IBM and Hertz On Demand, EVs will be available for IBM employees.
Hertz On Demand partnered with IBM to bring electric vehicles (EVs) and charging stations to Germany. Under a pilot program, IBM employees will have access to Hertz’s EVs for their commute from Stuttgart Airport and the company’s location in Ehningen.
IBM will operate charging stations at the company’s location using IBM software that optimizes the usage of power generated by renewable energy. The software balances demand and availability of electricity power to prevent load peaks.
Initially, the program will run at one IBM location to test the practicability of the EV and the intelligent recharging infrastructure usage. Both companies plan to extend the services to more IBM locations after measuring the success of the pilot program.
The initiative is part of Hertz’s plans to extend its EV presence by deploying vehicles in other countries in the coming months.
“Hertz and IBM see their electric mobility collaboration as a means of reinforcing their pioneering roles in this field in their respective areas of business, as well as helping to increase acceptance for this new form of transport,” said Hertz International President Michel Taride.
More Rental Operations

Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
