Hertz Implements Enhanced Customer Care System
To make the rental process easier and more efficient for its #1 Club Gold customers renting from airport locations, Hertz employed ZAMBA Solutions, a consultancy and business solutions provider....
To make the rental process easier and more efficient for its #1 Club Gold customers renting from airport locations, Hertz employed ZAMBA Solutions, a consultancy and business solutions provider. ZAMBA Solutions designed and implemented Hertz’ second generation Gold Electronic Manifest (GEM).
This second phase of the GEM system builds on the first, which was built by ZAMBA in 1996. New features of GEM II include a web-based backend, an open object-oriented design and wireless communication.
The new system allows Hertz customers to go from shuttle to rental car without stopping to wait in line. When #1 Club Gold members get on the shuttle bus, their names are electronically transmitted to the Hertz Gold Booth. At the time the customers arrive at the lot, their rental stall is illuminated with their name, the trunk is open and the keys are in the ignition.
More Rental Operations
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →