To make the rental process easier and more efficient for its #1 Club Gold customers renting from airport locations, Hertz employed ZAMBA Solutions, a consultancy and business solutions provider. ZAMBA Solutions designed and implemented Hertz’ second generation Gold Electronic Manifest (GEM).
This second phase of the GEM system builds on the first, which was built by ZAMBA in 1996. New features of GEM II include a web-based backend, an open object-oriented design and wireless communication.











