Related: Hertz Upgrades Loyalty Program
Hertz Loyalty Program Celebrates 4th Anniversary
Hertz Europe is celebrating the fourth anniversary of its Hertz Gold Plus loyalty program in Europe by rewarding members through November and December with free luxury car upgrades as well as free prize draws for a trip to Iceland.
by Staff
December 1, 2015
Photo courtesy of The Hertz Corp.
2 min to read
Photo courtesy of The Hertz Corp.
Hertz Europe, part of The Hertz Corp., is celebrating the fourth anniversary of its Hertz Gold Plus Rewards loyalty program launch in Europe. Throughout November and December, members will receive birthday surprises.
Anniversary rewards include free luxury car and status upgrades for members renting in Europe and Australia, as well as free prize draws for a trip to Iceland to see the Northern Lights, tickets for events, rental vouchers and extra points.
All members residing in Europe, Middle East and Africa (EMEA) are eligible to participate in the prize draws and specific terms and conditions apply for each anniversary reward, according to Hertz.
"Rewarding Hertz Gold Plus Rewards members on our program's fourth anniversary is our way to celebrate our customers' loyalty and thank them for choosing us," said Michel Taride, group president, Hertz International.
As part of the anniversary celebrations, Hertz is surprising selected Gold Plus Rewards members renting in Europe (Amsterdam, Dublin, Frankfurt, Lisbon, London, Madrid, Oslo, Rome and Stockholm) and in Australia (Brisbane, Melbourne and Sydney) with car rental upgrades at no extra cost — from the company's Prestige Collection. Cars include Range Rover Sport or Evoque; Mercedes ML, C Coupe or E Class; BMW i8; and Audi Q7, according to Hertz.
Additionally, Hertz is giving away Gold Plus Rewards status upgrades, free rental vouchers and individual bonuses of 2,400 Hertz Gold Plus Rewards points each — enough to be redeemed for a weekend rental, says the company.
Hertz Gold Plus Rewards benefits include mobile alerts, faster rentals by skipping the rental counter and earning services like Hertz NeverLost, fuel purchase and insurance coverage options.
For more information on the loyalty program, visit www.hertz.co.uk.
More Rental Operations
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →